ad pepper media concludes 2nd quarter 2004 with signficantly improved turnover and results

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Nürnberg, Hoofddorp, The Netherlands, 04 August 2004

ad pepper media International N.V. was again able to capitalise on increased online advertising in the 2nd quarter of 2004 and continue the positive development of sales and results that had been achieved in the 1st quarter of 2004. With an increase of sales of 15% as compared with the same quarter of last year, profit performance was up by 98%. The impetus for this continual development is predominantly due to a sustained demand for international campaigns, in addition to increased orders from the USA.

ad pepper media achieved a group turnover of kEUR 5,454 in the 2nd quarter of 2004, a growth of 15% as compared with the same quarter last year (kEUR 4,727). Operating profit (EBIT) rose by 98% from kEUR 101 in the 2nd quarter of 2003 to kEUR 200 in the 2nd quarter of 2004. In comparison to the same quarter last year, the profit for the period rose by 11% to kEUR 415 (Q2/2003: kEUR 375), resulting in a profit per share of EUR 0.04 (Q2/2003: EUR 0.04).

Group turnover for the first six months of the current financial year was kEUR 10,175 (previous year: kEUR 9,022) – a rise of 13%. Due to the increase in sales and an additionally improved cost structure, ad pepper media succeeded in more than doubling EBIT for the first six months of 2004, achieving a figure of kEUR 255 (1st half-year/2003: kEUR 124). Profit for the first half-year 2004 stood at kEUR 771 (1st half-year/2003: kEUR 663), generating a 17% increase in profit per share from EUR 0.06 for the 1st half-year 2003 to EUR 0.07 for the 1st half-year 2004.

As at 30 June 2004, ad pepper media’s stock of liquid assets amounted to EUR 26.2 million, including short-term liquid fixed asset securities and restricted cash.

Accounting figures 2004/2003 in accordance with US GAAP:

Q2/2004 Q2/2003 Diff. 1. HY 2004 1. HY 2003 Diff.
Turnover kEURO 5,454 4,727 15% 10,175 9,022 13%
Gross margin kEURO 2,490 2,330 7% 4,669 4,343 8%
Operating costs kEURO 2,290 2,229 3% 4,414 4,219 5%
EBIT kEURO 200 101 98% 255 124 106%
Period profit kEURO 415 375 11% 771 663 16%
Profit per share EURO 0.04 0.04 0% 0.07 0.06 17%
30.06.04 31.12.03
Liquid resources* kEURO 26,182 27,668
Equity capital kEURO 36,590 35,658
Balance sheet total kEURO 41,386 42,945

*incl. short-term liquid fixed asset securities and restricted cash

The full half-yearly report will be published on 25 August 2004 and will be available to download from: www.adpepper.com as of that date.

For further information:
Public Relations
ad pepper media International N.V.
Tel.: +49 (0) 911/ 929 057- 0
Fax: +49 (0) 911/ 929 057- 157
Email: pr@adpepper.com