ad pepper media utilizes the second quarter, 2005 to establish a new area of business

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Nuremberg, Hoofddorp, The Netherlands, August 2nd, 2005

ad pepper media publishes its interim report in accordance with the International Financial Reporting Standards (IFRS). The previous year’s results have been adjusted accordingly.

On 14 April, 2005, ad pepper media announced the acquisition of the website analysis product, Nedstat Basic from Dutch company Nedstat B.V., the leading European provider of website analysis solutions. This acquisition in a new business area involves significant start-up costs and investments that are reflected in the company’s financial figures.

The company realized a pleasing 18% increase in turnover during the second quarter of 2005 to 6,411 kEUR (Q2/2004: 5,454 kEUR). Gross margin for the second quarter 2005 increased by 8% to 2,689 kEUR compared to 2,490 kEUR for the second quarter in 2004. The results before interest and taxes (EBIT) for the second quarter of the current year amounts to –478 kEUR following 89 kEUR for the second quarter in 2004. The overall result for the second quarter of 2005 equaled –278 kEUR compared to 312 kEUR in 2004.

Turnover in the first half year of 2005 grew 19% to 11,861 kEUR compared to 10,175 kEUR in the previous year. During the same period gross margin increased by 9% to 5,073 kEUR compared to 4,669 kEUR in 2004. EBIT  for the first half-year 2005, amounted to –479 kEUR compared to 89 kEUR in the previous year. Consolidated results for the first six months of 2005 are reported at –122 kEUR compared to 566 kEUR in 2004.

Despite apparent short-term losses linked to the investment in Nedstat basic and subsequent integration costs, ad pepper media expects the acquisition to deliver a significant effect on consolidated results and income by the fourth quarter of 2005.

Liquid assets including short-term liquid fixed asset securities and restricted cash equaled 22.1 million EUR on 30 June 2005.

The complete 6-months-report will be published on August 24th, 2005, and will be available as of that date for download at: www.adpepper.com.

Performance figures 2005/2004 according to IFRS:

Q2/2005 Q2/2004* Diff. 1. HY 2005 1. HY 2004* Diff.
Turnover KEUR 6,411 5,454 18% 11,861 10,175 17%
Gross margin KEUR 2,689 2,490 8% 5,073 4,669 9%
Operating costs KEUR 3,167 2,401 32% 5,552 4,580 21%
EBIT KEUR -478 89 -636% -479 89 -638%
Year profit/deficit KEUR -278 312 -189% -122 566 -122%
Profit/loss per share EUR -0.03 0.03 -200% 0.01 0.05 -120%
30.06.05 31.12.04*
Liquid resources** KEUR 22,098 25,197
Equity capital KEUR 39,780 40,051
Balance sheet total KEUR 45,629 46,398

*Disclosure of previous year’s data adapted

**Including short term liquid fixed asset securities and restricted cash

For further information please contact:
Investor Relations
Anna-Maria Schneider
ad pepper media International N.V.
Tel.: +49 (0) 911/ 929 057- 0
Fax: +49 (0) 911/ 929 057- 312
Email: ir@adpepper.com